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Willingness to pay for “green skiing”
Journal of Hospitality and Tourism Management ( IF 7.6 ) Pub Date : 2021-04-08 , DOI: 10.1016/j.jhtm.2021.03.010
Erik Haugom , Iveta Malasevska , Per Kristian Alnes , Ørjan Mydland

In this note we provide preliminary empirical evidence on Norwegian alpine skiers’ willingness-to-pay for season pass attributes that make alpine skiing more sustainable. We focus on two key attributes; (1) compensating for the CO2 emissions associated with the activity by purchasing CO2 quotas and (2) compulsory use of public transportation to/from the ski resort. The results show that there is a substantial interest in season passes that includes CO2 compensation. However, combining season passes with compulsory use of public transportation (ski bus) does not seem to be attractive to Norwegian alpine skiers/snowboarders. The optimal prices of the two alternatives are approximately 11.5% higher (CO2 version) and 25% lower (ski bus version) when compared to a regular season pass.



中文翻译:

愿意为“绿色滑雪”付费

在本说明中,我们提供了有关挪威高山滑雪者愿意支付的季票属性的初步经验证据,这些属性使高山滑雪更具可持续性。我们专注于两个关键属性;(1)通过购买二氧化碳配额来补偿与活动相关的二氧化碳排放,以及(2)强制使用往返滑雪胜地的公共交通工具。结果表明,对包括CO2补偿在内的季节通行证有很大的兴趣。但是,将季节通行证与强制性使用公共交通工具(滑雪巴士)结合起来似乎对挪威高山滑雪者/单板滑雪者没有吸引力。与常规季票相比,这两种替代品的最优价格分别高出约11.5%(CO2版本)和低25%(滑雪巴士版)。

更新日期:2021-04-09
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