In the United States, debates about political bias in the content curation and moderation practices of social media platforms have spilled over into the policy realm, rekindling conversations about the Fairness Doctrine and its potential utility in possible regulatory approaches to social media. This article revisits the history of the Fairness Doctrine and uses this history as a lens for critically examining current proposals for integrating Fairness Doctrine-like principles into a regulatory framework for social media. In addressing this topic, the first section of this article provides a brief overview of the history of the Fairness Doctrine and how the Doctrine has informed (and misinformed) subsequent media policy debates in the years since its elimination. The second section describes how the Fairness Doctrine is being brought to bear in the contemporary debates around social media regulation. The third section offers a critical analysis of the applicability of the Fairness Doctrine to the social media context.

中文翻译：

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起死回生（再次）：公平原则的幽灵及其对社交媒体监管的教训

在美国，关于社交媒体平台内容策划和审核实践中的政治偏见的辩论已经蔓延到政策领域，重新引发了关于公平原则及其在可能的社交媒体监管方法中的潜在效用的讨论。本文回顾了公平原则的历史，并以这段历史为视角，批判性地审查将类似公平原则的原则纳入社交媒体监管框架的当前提案。在讨论这个话题时，本文的第一部分简要概述了公平主义的历史，以及该主义在其消除后的几年中如何影响（和误导）随后的媒体政策辩论。第二部分描述了公平原则如何在围绕社交媒体监管的当代辩论中发挥作用。第三部分对公平原则在社交媒体环境中的适用性进行了批判性分析。