Governments around the world have increasingly used experimental findings from behavioural trials to fine-tune their service delivery policy models and their communication with citizens. In some areas of policy review, government teams have drawn on ‘behavioural’ methods, developed through Behavioural Insights (BI) and Behavioural Economics (BE) approaches, with a view to enhancing cost-efficiencies and regulatory compliance. We compare the practices of several teams in Australia and New Zealand, based on 40 practitioner interviews with staff in governmental BI–BE units. We outline staff perceptions about the challenges and opportunities for BI–BE units in their quest to make positive contributions to policy innovation in the informational, regulatory, and service domains. In most instances, their focus has been on selecting specific researchable topics where experimental methods can be deployed, and where measurable positive changes are anticipated. Although benefits have been produced in many such areas, complex issues have not yet been tackled. However, BI–BE approaches could potentially contribute to broader teams addressing more complex problems.

中文翻译：

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寻求政策创新：澳大利亚和新西兰的行为洞察团队

世界各国政府越来越多地利用行为试验的实验结果来微调其服务提供政策模型以及与公民的沟通。在政策审查的某些领域，政府团队借鉴了通过行为洞察 (BI) 和行为经济学 (BE) 方法开发的“行为”方法，以提高成本效率和监管合规性。我们根据对政府 BI-BE 单位工作人员的 40 名从业者访谈，比较了澳大利亚和新西兰几个团队的做法。我们概述了员工对 BI-BE 单位在寻求为信息、监管和服务领域的政策创新做出积极贡献的挑战和机遇的看法。在大多数情况下，他们的重点是选择特定的可研究主题，在这些主题中可以部署实验方法，并预期可衡量的积极变化。虽然在许多这样的领域已经产生了好处，但复杂的问题还没有得到解决。然而，BI-BE 方法可能有助于更广泛的团队解决更复杂的问题。