This article examines the ways in which sci-fi films help consumers understand the tradeoffs between personal privacy concerns and other societal concerns that arise due to new technologies. Drawing upon media priming theory, the authors present a conceptual framework and accompanying research questions that suggest how priming from a futuristic movie influences consumers sentiment toward technology and privacy, from its release date and throughout its availability on movie streaming services. Through a series of studies, including qualitative analysis and text-based sentiment analysis of reviews in the IMBD database, the authors provide evidence to support this theoretical conceptualization. The findings demonstrate that online reviews are useful as a data source to gauge emotional intensity and text analysis of science fiction film reviews provides a useful methodology for understanding consumer perceptions about the future. Science fiction movies may help consumers frame privacy-technology tradeoffs and take action to protect their privacy.

中文翻译：

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连接未来：科幻电影在帮助消费者理解隐私与技术权衡方面的作用

本文探讨了科幻电影如何帮助消费者了解个人隐私问题与新技术引起的其他社会问题之间的权衡。借鉴媒体启动理论，作者提出了一个概念框架和伴随的研究问题，这些问题表明未来电影的启动如何影响消费者对技术和隐私的看法，从它的发布日期到电影流媒体服务的可用性。通过一系列研究，包括对 IMBD 数据库中评论的定性分析和基于文本的情感分析，作者提供了支持这一理论概念化的证据。研究结果表明，在线评论可用作衡量情感强度的数据源，科幻电影评论的文本分析为了解消费者对未来的看法提供了有用的方法。科幻电影可以帮助消费者在隐私与技术之间做出权衡，并采取行动保护他们的隐私。