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Conceptualizing blockchain‐based value co‐creation: A service science perspective
Systems Research and Behavioral Science ( IF 1.8 ) Pub Date : 2021-04-07 , DOI: 10.1002/sres.2786
Monika Mačiulienė 1 , Aelita Skaržauskienė 2
Affiliation  

Co‐creation and open innovation have become an important source of competitive advantage. Over the past decades, huge amounts of information have become accessible to the external stakeholders of the organizations, changing the traditional value creation processes. However, co‐creation comes with its challenges, including the complex engagement of stakeholders, difficulties in opening up value chains and issues of trust and intellectual property. The arrival of blockchain and cryptographic asset‐driven decentralized technologies has brought to the world an entirely new spectrum of possibilities regarding social, financial and technological innovations. Now it is possible to achieve superior levels of transparency, security and fairness to the public, especially when compared with the rather limited business models that dominate Web 2.0 commercial products. While the first applications of blockchain technology were for digital currency transactions, that same technology is now being applied to the development of the blockchain‐based decentralized platforms. This calls for research to integrate other relevant fields such as organizational management, public policy, community engagement and marketing. This qualitative preliminary study aims to build an integrative and transdisciplinary framework of blockchain service ecosystems based on theoretical premises of Service Science through which blockchain‐based value co‐creation can be analysed. The systemic approach presented in this paper provides much‐needed guidance for developers of decentralized organizations on how to create sustainable platforms and to maintain them profitable in the long run. The focus of the proposed conceptual model is to initiate a scholarly curiosity in understanding possible solutions and potential impact of blockchain technology in the way we collaborate as a society.

中文翻译:

概念化基于区块链的价值共创:服务科学的视角

共创和开放式创新已成为竞争优势的重要来源。在过去的几十年中,组织的外部利益相关者可以访问大量信息,从而改变了传统的价值创造过程。但是,共同创造伴随着挑战,包括利益相关者的复杂参与,开放价值链的困难以及信任和知识产权问题。区块链和加密资产驱动的去中心化技术的出现为世界带来了有关社会,金融和技术创新的全新可能性。现在可以实现对公众的更高级别的透明性,安全性和公平性,尤其是与主导Web 2的相当有限的业务模型相比时。0商业产品。虽然区块链技术的第一个应用是用于数字货币交易,但该技术现在正被用于基于区块链的去中心化平台的开发。这要求进行研究以整合其他相关领域,例如组织管理,公共政策,社区参与和营销。这项定性的初步研究旨在基于服务科学的理论前提构建区块链服务生态系统的整合和跨学科框架,从而可以分析基于区块链的价值共创。本文介绍的系统方法为分散组织的开发人员提供了迫切需要的指导,以帮助他们建立可持续的平台并长期保持盈利。
更新日期:2021-05-09
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