ABSTRACT

Rio 2016 sought to connect Olympic-tourists with the city’s local-Cariocan community and culture. Yet the way mega-events are spatially and regulatorily organized, alongside the behavioural tendencies of Olympic-tourists, constrain such ambitions. Using Rio 2016 as a case-study, we offer in-depth, qualitative insights through the lens of 35 individual Olympic-tourists to examine how and why these factors determine behaviour, and thus experiences across host-environments. We detail how concerns over tourists’ safety result in managers designing risk averse experiences, produced by overlaying hyper-securitized and regulatory enforcements inside existing tourist bubbles, creating what we refer to as a ‘double bubble’ – reducing the likelihood of visitors venturing ‘off-the-beaten-track’. Whilst Olympic-bubbles protect tourists from outside threats, they restrict cultural engagement with the wider city, neighbourhoods and locals – side-lining other sides to Rio. We suggest managers adopt a dual-strategy of ‘local infusion’ in and ‘tourist diffusion’ beyond official zones to achieve intended goals.

摘要

2016 年里约奥运会试图将奥运游客与该市当地的加里奥社区和文化联系起来。然而，大型赛事的空间和监管组织方式，以及奥运游客的行为倾向，限制了这种雄心壮志。以 2016 年里约奥运会为案例研究，我们通过 35 位奥运游客个人的视角提供深入的定性见解，以研究这些因素如何以及为何决定行为，从而决定跨主办环境的体验。我们详细说明了对游客安全的担忧如何导致管理者设计规避风险的体验，这种体验是通过在现有旅游泡沫中叠加超证券化和监管执法来产生的，创造了我们所说的“双泡沫”——降低游客冒险“离开”的可能性-人迹罕至的地方'。虽然奥运泡泡保护游客免受外界威胁，他们限制了与更广泛的城市、社区和当地人的文化交流——将里约的另一边排除在外。我们建议管理者采取“局部注入”的双重策略和“旅游扩散”超出官方区域以实现预期目标。