There has been a surge in “quarantine15” social media posts during the self-isolation and lockdowns associated with the COVID-19 global pandemic. Given the influence of other body and weight-centered social media content (e.g., Fitspiration, Fatspiration) on body image and weight stigmatizing thoughts and attitudes, characterizing the features of quarantine15 content is an imperative first step towards understanding its impact on those who view it. Therefore, the present study is a content analysis of quarantine15 content on Instagram. A total of 668 posts were sampled using the hashtag quarantine15, and systematically analyzed for features related to positive and negative body image, as well as weight stigma. The results showed that the posts containing human figures (57.5 %) showcased individuals who were perceived as lower-weight (88.8 %), White (70.3 %), and women (87 %). Approximately one-third (34.4 %) of the images containing individuals were considered objectifying. Posts also perpetuated the controllability of weight through diet (51.5 %) and physical activity (27.5 %), while 46.9 % expressed dislike towards higher-weight bodies. Future experimental research in this area will be important for understanding both the acute and long-term effects of viewing quarantine15 content on body image, weight stigmatizing attitudes and thoughts, and internalized weight stigma.

在与 COVID-19 全球大流行病相关的自我隔离和封锁期间，“quarantine15”社交媒体帖子激增。考虑到其他以身体和体重为中心的社交媒体内容（例如，Fitspiration、Fatspiration) 关于身体形象和体重污名化的思想和态度，描述隔离 15 内容的特征是了解其对观看者影响的必要的第一步。因此，本研究是对 Instagram 上 quarantine15 内容的内容分析。使用主题标签隔离区15 对总共 668 个帖子进行了抽样，并系统地分析了与正面和负面身体形象以及体重歧视相关的特征。结果显示，包含人物的帖子 (57.5%) 展示了被认为体重较轻 (88.8%)、白人 (70.3%) 和女性 (87%) 的人。大约三分之一 (34.4 %) 包含个人的图像被认为是客观化的。帖子还通过饮食 (51.5 %) 和身体活动 (27.5 %) 使体重得以控制，而 46. 9% 的人表示不喜欢体重较高的身体。该领域未来的实验研究对于了解观看隔离15内容对身体形象、体重污名化态度和思想以及内化体重污名化的急性和长期影响非常重要。