Digitalization is transforming the industrial landscape. Smarter products, data-based services, and new business models promise to reshape the whole manufacturing industry. But just below the visible excitement lurk unexpected tensions and challenges that can make digital transformation an excruciating journey for industrial companies. In this article, we decipher the digital transformation strategy choices of leading industrial firms in a highly innovative country. We then identify four dominant tensions that managers need to sort out. We also provide guiding principles for selecting a digital transformation strategy capable of overcoming each of the identified tensions.

数字化正在改变工业格局。更智能的产品、基于数据的服务和新的商业模式有望重塑整个制造业。但就在可见的兴奋之下，潜伏着意想不到的紧张局势和挑战，这些紧张局势和挑战可能使工业公司的数字化转型成为一段痛苦的旅程。在本文中，我们解读了一个高度创新的国家中领先工业公司的数字化转型战略选择。然后，我们确定了管理者需要解决的四种主要矛盾。我们还为选择能够克服每个已确定的紧张局势的数字化转型战略提供指导原则。