An adequate image of a tourist destination is a key instrument to attract tourists who will contribute to the development and economic growth of the place. The objective of this study is to analyze the formation and measure of the destination image. It contains a novel analysis which breaks down the heterogeneous aspects traditionally included in the cognitive dimension of the image into factors that provide more in-depth knowledge of it. A model is used in which the image is related to the corporate image of companies abroad. An exploratory factorial analysis and a structural equation model are used to test the hypotheses formulated. The sample consists of 409 questionnaires submitted to citizens of South Korea. A new scale is proposed, including four basic elements which are essential for any destination. They will serve as the basis for the diagnosis of the tourist competitiveness of the same, facilitating the action on them and their improvement. Additionally, this scale, known as the four core elements, enables the measurement of a destination image to be standardized.

中文翻译：

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作为衡量工具的“四个核心要素”：从旅游目的地的简单到复杂

适当的旅游目的地形象是吸引游客的关键工具，这些游客将为该地区的发展和经济增长做出贡献。这项研究的目的是分析目标图像的形成和度量。它包含一种新颖的分析，该分析将传统上包含在图像认知维度中的异质性方面分解为可提供更深入了解的因素。使用一种模型，其中的形象与国外公司的公司形象有关。探索性阶乘分析和结构方程模型用于检验所提出的假设。该样本包括提交给韩国公民的409份问卷。提出了一种新的比额表，包括对任何目的地必不可少的四个基本要素。它们将作为诊断其旅游竞争力的基础，促进对其采取的行动及其改善。此外，这种被称为四个核心要素的比例尺可以使目标图像的测量标准化。