The current study examines how Koreans and Americans experience mixed emotions of benign and malicious envies, and how these mixed emotions affect envy premium (i.e., willingness to pay more for an envied product). Prior research has shown that benign envy drives envy premium. The results of the current study, however, indicate that envy premium is not apparent in Korea, where people are more accustomed to mixed emotions than are Americans. This study shows that Koreans tend to have a higher positive correlation between benign and malicious envies than Americans do. In addition, multi-group analysis using SEM demonstrates that both benign and malicious envies mediate the impact of the deservingness on envy premium in Korea, while this impact is only mediated by benign envy in the U.S. In Korea, the effect of malicious envy seems to counteract the effect of benign envy, thereby reducing envy premium.

本研究调查了韩国人和美国人如何体验良性和恶意嫉妒的混合情绪，以及这些混合情绪如何影响嫉妒溢价（即，愿意为被羡慕的产品支付更多费用）。先前的研究表明，良性嫉妒驱使嫉妒溢价。然而，当前研究的结果表明，在韩国，嫉妒溢价并不明显。韩国比美国人更习惯混合情绪。这项研究表明，与美国人相比，韩国人在良性和恶意嫉妒之间往往具有更高的正相关性。此外，使用SEM进行的多组分析表明，善意和恶意嫉妒都调解了当之无愧对韩国嫉妒溢价的影响，而这种影响仅是由美国的善良嫉妒所调解的。在韩国，