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An AHP analysis of scientometrically derived factors of entrepreneurial intentions of women and constructing a conceptual research framework
Journal of Research in Marketing and Entrepreneurship Pub Date : 2021-04-05 , DOI: 10.1108/jrme-02-2020-0017
Bhairab Chandra Patra , Usha Lenka

Purpose

The purpose of this study is to analyze the entrepreneurial intentions (EI) of women to better understand the cognition process of women which will help to identify the reason for their inadequate participation in the field of entrepreneurship.

Design/methodology/approach

This study follows the method of a traditional literature survey followed by scientometric analysis to identify the primary factors to the EI of women. The factors obtained from the literature review were provided to the nominal group, and the process of nominal group technique (NGT) was carried out to frame a research framework. The factors were then ranked based on their significance using the analytic hierarchy process (AHP), taking into consideration the review of experts.

Findings

Among the primary factors, personal factors were found to be the most influential factors and weighted 54%. Self-efficacy was found to be the most prominent secondary variable and had a global weight of 22.14%.

Research limitations/implications

The research outcome has implications for policymaking bodies, investors, academicians and potential women entrepreneurs. Future researchers can apply exploratory research methods and confirmatory research methods to test the research framework.

Originality/value

Very few researchers have used the technique of scientometric analysis for the review of literature on EI of women, and to the best of the authors’ knowledge, no earlier researcher has attempted to use the technique of NGT or AHP after scientometric analysis.



中文翻译:

女性创业意愿的科学计量推导因素的层次分析与概念研究框架的构建

目的

本研究的目的是分析女性的创业意向(EI),以更好地了解女性的认知过程,从而有助于确定女性在创业领域参与不足的原因。

设计/方法/方法

本研究遵循传统文献调查的方法,然后进行科学计量分析,以确定女性 EI 的主要因素。将从文献综述中获得的因素提供给名义组,并进行名义组技术(NGT)过程以构建研究框架。然后,考虑到专家的审查,使用层次分析法 (AHP) 根据其重要性对这些因素进行排名。

发现

在主要因素中,个人因素被认为是最有影响力的因素,权重为 54%。发现自我效能感是最突出的次要变量,其整体权重为 22.14%。

研究限制/影响

研究结果对决策机构、投资者、学者和潜在的女企业家都有影响。未来的研究人员可以应用探索性研究方法和验证性研究方法来测试研究框架。

原创性/价值

很少有研究人员使用科学计量分析技术来审查女性EI的文献,据作者所知,早期的研究人员还没有尝试在科学计量分析后使用NGT或AHP技术。

更新日期:2021-04-05
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