Purpose

The purpose of this paper is to explore the different concepts of innovation in the subsistence marketplace from top-down and bottom-up approaches. This study analyzes the literature on the theme and identified research gaps by constructing a framework based on approaches and innovation concepts, which can guide future research efforts. Additionally, this paper presents two case studies, which can improve the way innovation is developed and diffused in the subsistence marketplace.

Design/methodology/approach

Through a literature review, this study develops a framework by analyzing innovation concepts in the subsistence marketplace (i.e. base of the pyramid innovation, disruptive innovation, frugal innovation, reverse innovation and inclusive innovation) in light of subsistence marketplace approaches (top-down and bottom-up).

Findings

The analysis showed critical research gaps, especially a lack of studies involving disruptive and frugal innovations from a bottom-up approach. This paper also concludes that the top-down approach is more common than the bottom-up one. To fill these gaps, this study presents two business plans by illustrating disruptive innovation vs bottom-up approach and frugal innovation vs bottom-up approach.

Originality/value

The use of real business plans to illustrate proposals having an actual impact on subsistence marketplace regions sheds light on how to address these challenges. By doing so, this paper intends to fill the theoretical gap in disruptive and frugal innovations within a bottom-up approach to promote the development and diffusion of different types of innovation in the subsistence marketplace, and thus provide solutions to alleviate poverty.

中文翻译：

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生计市场中的创新：考虑多种概念和方法的分析

目的

本文的目的是通过自上而下和自下而上的方法探索生存市场中不同的创新概念。本研究通过构建基于方法和创新概念的框架来分析有关该主题的文献，并确定研究空白，以指导未来的研究工作。此外，本文还提供了两个案例研究，可以改善创新在生存市场中的发展和传播方式。

设计/方法/方法

通过文献综述，本研究根据生存市场方法（自上而下和自下而上），通过分析生存市场（即金字塔创新，颠覆性创新，节俭创新，逆向创新和包容性创新的基础）中的创新概念，建立了一个框架。 -向上）。

发现

分析表明存在严重的研究空白，尤其是缺乏自下而上的方法涉及颠覆性和节俭性创新的研究。本文还得出结论，自上而下的方法比自下而上的方法更为普遍。为了填补这些空白，本研究通过说明颠覆性创新与自下而上的方法以及节俭创新与自下而上的方法来提出两个业务计划。

创意/价值

使用真实的商业计划来说明对生存市场区域产生实际影响的提案，为如何应对这些挑战提供了启示。通过这样做，本文旨在以自下而上的方法填补颠覆性和节俭性创新的理论空白，以促进生计市场中不同类型创新的发展和传播，从而提供减轻贫困的解决方案。