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Smallholder decision-making process in technology adoption intention: implications for Dipterocarpus alatus in Northeastern Thailand
Heliyon ( IF 3.4 ) Pub Date : 2021-04-07 , DOI: 10.1016/j.heliyon.2021.e06633
Voravee Saengavut , Norachit Jirasatthumb

Coupled with newly introduced technology, sustainable agriculture is considered a cooperative strategy for low-income countries to improve farm productivity and economic growth. This study focuses on analyzing the process of adoption intention with a new technology associated with the use of Dipterocarpus alatus, a large tree species restricted to Thailand. A conceptual framework of the technology acceptance model (TAM) has been applied to explain farmers’ decision-making processes. The purposive sampling approach targets farmers in the area who have D. alatus trees on their properties. Structural equation models, latent variables, and the hypothesized adoption intention interactions are the primary tools used in analyzing the decision-making process. Results showed that adoption intention concerning D. alatus technology was significantly influenced by perceived ease of use and attitudes based on experience and environmental sensibilities. This study has extended the application of TAM, providing insight into decision-making processes that are not hindered by technology implementation.



中文翻译:

技术采用意愿中的小农决策过程:对泰国东北部双翅目的影响

与新引进的技术相结合,可持续农业被认为是低收入国家提高农业生产率和经济增长的一项合作战略。这项研究着重分析采用与Dipterocarpus alatus(一种仅限于泰国的大树种)相关的新技术的收养意向过程。技术接受模型(TAM)的概念框架已用于解释农民的决策过程。有目的的抽样方法针对的是当地有D. alatus的农民树上的属性。结构方程模型,潜在变量和假设的采用意图相互作用是用于分析决策过程的主要工具。结果表明,关于D. alatus技术的采用意向受到感知易用性和基于经验和环境敏感性的态度的显着影响。这项研究扩展了TAM的应用范围,提供了对不受技术实施阻碍的决策过程的见解。

更新日期:2021-04-08
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