Memorable travel experiences are of utmost importance for tourist destinations. Despite the flourishing research on experience creation, less is known about how the memorability of a travel experience influences tourists' revisit intentions over time and what factors may affect this process. The present study fills this research gap and reveals that the memorability of a previous travel experience increases revisit intention through evoking nostalgia. This mediation is contingent upon tourists' perceived disappointment risk. The effect of nostalgia on revisit intention is suppressed when tourists perceive a high level of disappointment risk about a repeat trip. Moreover, the suppression effect of perceived disappointment risk only exists when tourists perceive a major change in the tourist destination. This study contributes to the travel and tourism literature by revealing the underlying process connecting the memorability of a travel experience with revisit intention and identifying the boundaries of this effect. This study provides valuable insights for destination practitioners in terms of designing and implementing effective strategies to manage past tourists’ expectations and promote their revisit intentions.

难忘的旅行经历对于旅游目的地至关重要。尽管对体验创造的研究蓬勃发展，但随着时间的流逝，旅行体验的记忆力如何影响游客的重访意图，以及哪些因素可能会影响这一过程，人们对此知之甚少。本研究填补了这一研究空白，并揭示了以前旅行经历的难忘性通过唤起怀旧而增加了重访的意图。这种调解取决于游客感知到的失望风险。当游客对再次旅行感到失望的风险很高时，怀旧对重访意向的影响就被抑制了。而且，只有当游客感知到旅游目的地发生重大变化时，才存在感知到的失望风险的抑制效果。这项研究通过揭示将旅行体验的难忘性与重访意向联系起来并确定这种影响的边界的潜在过程，为旅行和旅游文学做出了贡献。这项研究为目的地从业人员在设计和实施有效策略以管理过往游客的期望并促进他们的重访意图方面提供了宝贵的见解。