Purpose

The purpose of this paper is to analyze the commitment to a corporate social responsibility (CSR) practice developed by Company of Urbanization of Curitiba S/A – URBS, located in Curitiba (Paraná), Brazil. The paper observes the CSR practice developed by the company.

Design/methodology/approach

A descriptive study that used a qualitative approach was held. The research strategy of the research used consisted of a case study. Data were collected through semi-structured, in-depth interviews, documental analysis and direct observation. These data were further analyzed through the content analysis’ perspective.

Findings

The organization in question, even without obligation, develops a CSR project that contributes to the formation and awareness of young citizens, comprising ethical, voluntary, economical and legal responsibilities.

Research limitations/implications

Because of the fact that this is a single case study, the results cannot be generalized, representing only the reality of this case.

Practical implications

The practical implications of this study lies in the attention toward training of students of public schools, especially in aspects of buses and services usage and care for public equity, factors that even contribute to citizenship and the formation of better people and professionals. This will, in the future, contribute to form citizens that are more aware and who will tend to contribute to adequate usage of the transportation system as a whole, resulting in savings for the organization.

Social implications

The project analyzed in this study contributes to the formation of better citizens regarding the respect and ethical responsibilities they develop toward the public transportation system.

Originality/value

This paper demonstrates the commitment to a CSC practice made by a mixed-economy organization that develops this practice to contribute to the formation of citizens of the city. The value of this paper lies in the fact that it shows how CSR practices can be aligned with other practices of organizations, contributing to all stakeholders involved in it.

中文翻译：

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企业社会责任：以库里提巴城市化公司为例

目的

本文的目的是分析位于巴西库里提巴（巴拉那）的库里提巴城市化公司 S/A – URBS 对企业社会责任 (CSR) 实践的承诺。论文观察了公司开发的CSR实践。

设计/方法/方法

进行了使用定性方法的描述性研究。所用研究的研究策略由案例研究组成。数据是通过半结构化、深度访谈、文件分析和直接观察收集的。通过内容分析的角度对这些数据进行了进一步分析。

发现

所讨论的组织，即使没有义务，也制定了一个 CSR 项目，有助于青年公民的形成和意识，包括道德、自愿、经济和法律责任。

研究限制/影响

由于这是一个单一的案例研究，结果不能一概而论，仅代表本案例的实际情况。

实际影响

这项研究的实际意义在于重视对公立学校学生的培训，特别是在公共汽车和服务使用方面以及对公共公平的关心，这些因素甚至有助于公民和更好的人和专业人士的形成。在未来，这将有助于形成更加了解并倾向于为整个交通系统的充分使用做出贡献的公民，从而为组织节省开支。

社会影响

本研究中分析的项目有助于培养更好的公民，他们对公共交通系统的尊重和道德责任。

原创性/价值

本文展示了一个混合经济组织对 CSC 实践的承诺，该组织开发了这种实践以促进城市公民的形成。本文的价值在于它展示了企业社会责任实践如何与组织的其他实践保持一致，为参与其中的所有利益相关者做出贡献。