Purpose

This study aims to investigate business-to-business (B2B) engagement within an internet of things (IoT) ecosystem. A conceptual framework is proposed that can be used for building engagement strategies considering key actors within an IoT ecosystem.

Design/methodology/approach

The study used an integrative literature review as a research method and investigated engagement across several disciplines along with antecedents and outcomes of engagement to form an understanding of IoT engagement.

Findings

The findings in this study revealed IoT engagement antecedents as IoT readiness, commitment, communication, involvement and support and, consequently, the outcomes of IoT engagement as trust, loyalty, better performance and satisfaction. Furthermore, IoT engagement needs to be considered from three perspectives, namely, from a multidimensional perspective, beyond a dyad perspective and from the service-dominant logic perspective, which suggests thinking of goods as services and highlights the importance of value co-creation.

Research limitations/implications

As the study of B2B engagement within the IoT ecosystem is conceptual, empirical investigations are suggested for elaborating on the findings.

Practical implications

The conceptual framework provides managers within an IoT ecosystem with thorough recommendations on why to change their perspectives toward engagement; it points out drivers of engagement that need to be maintained and adds IoT readiness as a new antecedent to engagement literature.

Originality/value

This study contributes a coherent conceptualization of actors’ engagement within IoT ecosystems and enhances both the theoretical and practical domain of B2B engagement.

中文翻译：

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物联网生态系统中的 B2B 参与

目的

本研究旨在调查物联网 (IoT) 生态系统中的企业对企业 (B2B) 参与度。提出了一个概念框架，可用于构建考虑到物联网生态系统中关键参与者的参与策略。

设计/方法/方法

该研究使用综合文献综述作为研究方法，并调查了多个学科的参与以及参与的前因和结果，以形成对物联网参与的理解。

发现

本研究的结果揭示了物联网参与的前因是物联网准备、承诺、沟通、参与和支持，因此物联网参与的结果是信任、忠诚、更好的绩效和满意度。此外，物联网参与需要从多维视角、超越二元视角和服务主导逻辑视角三个角度来考虑，这表明将商品视为服务并突出价值共创的重要性。

研究限制/影响

由于物联网生态系统中 B2B 参与的研究是概念性的，因此建议进行实证调查以详细说明研究结果。

实际影响

概念框架为物联网生态系统中的管理者提供了关于为什么要改变他们对参与的看法的全面建议；它指出了需要维护的参与驱动因素，并将物联网准备就绪作为参与文献的新前提。

原创性/价值

这项研究有助于对参与者在物联网生态系统中的参与进行连贯的概念化，并增强 B2B 参与的理论和实践领域。