ABSTRACT

The development of the circular bioeconomy is perceived as important in the transition to a low-carbon economy. Its success depends on systemic changes involving all societal actors with public perception being of central significance. Using content analysis, this paper explores the framing of the circular bioeconomy in the Irish broadsheet media during the period 2004–2019. The results indicate that the development of the circular bioeconomy in Ireland has been framed in largely informational terms. The paper concludes that Irish broadsheet media coverage should widen in scope to reflect the multi-sectoral nature of the circular bioeconomy and be more critically incisive in its approach. It argues that the media should also be less uncritical in its acceptance of the top-down discourse on the circular bioeconomy economy that has been presented by government and industry.

摘要

循环生物经济的发展被认为在向低碳经济过渡中很重要。它的成功取决于涉及所有社会行为者的系统性变革，而公众认知具有核心意义。本文使用内容分析，探讨了 2004 年至 2019 年期间爱尔兰大报媒体中循环生物经济的框架。结果表明，爱尔兰循环生物经济的发展在很大程度上是以信息为框架的。该论文得出的结论是，爱尔兰大报媒体的报道范围应该扩大，以反映循环生物经济的多部门性质，并在其方法上更具批判性。