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Integration of market aspects into material development: approach and exemplification for a wood composite
European Journal of Wood and Wood Products ( IF 2.4 ) Pub Date : 2021-04-06 , DOI: 10.1007/s00107-021-01697-z
Marilene Fuhrmann , Peter Schwarzbauer , Franziska Hesser

Due to a variety of applications and complex requirements in specific fields of use, the number of different materials is increasing. Thereof, the majority fails at the stage of market introduction, because the focus of material development is mostly on technical aspects, while market aspects are often neglected. One possible way of market introduction is material substitution. Thereby, requirements a material needs to meet are well known. However, a certain market focus on material development would be helpful regarding the final goal of the customer satisfaction. Therefore, this study presents an approach, which aims at guiding the technical material development and thus starts one stage earlier than most other studies, which focus on market introduction. A multi-stage approach helps integrating market aspects into material development, using the following methods: (1) method of Ashby to compare materials from a technical point of view and identify theoretically substitutable material groups and potential applications, (2) market data research and comparison for the identification of attractive markets, (3) method of Kano to classify material requirements and prioritize the optimization of material properties to satisfy the customers in selected markets. This approach is showcased and discussed using the example of an innovative wood composite under development, where it represented an aiding tool for guiding the further material development. An adaptation to any other material is possible at each of the three stages, although there are some limitations, which have to be considered, for example the selection of technical properties for the material comparison.



中文翻译:

将市场方面整合到材料开发中:木质复合材料的方法和例证

由于特定应用领域中的各种应用和复杂的要求,不同材料的数量正在增加。其中,大多数在市场引入阶段就失败了,因为材料开发的重点主要集中在技术方面,而市场方面却常常被忽略。市场引入的一种可能方式是材料替代。因此,材料需要满足的要求是众所周知的。但是,对于材料开发的某些市场关注将对客户满意度的最终目标有所帮助。因此,本研究提出了一种方法,该方法旨在指导技术材料的开发,因此比大多数侧重于市场引入的其他研究要早开始一个阶段。多阶段方法有助于将市场方面的内容整合到材料开发中,使用以下方法:(1)Ashby方法从技术角度比较材料并确定理论上可替代的材料组和潜在应用,(2)市场数据研究和比较以识别有吸引力的市场,(3)方法Kano对材料要求进行分类,并优先考虑材料性能的优化,以满足特定市场的客户。以开发中的创新木材复合材料为例展示并讨论了这种方法,该方法代表了指导进一步材料开发的辅助工具。在三个阶段的每一个阶段都可以适应任何其他材料,尽管必须考虑一些限制,例如,选择材料的技术性能以进行材料比较。(1)Ashby从技术角度比较材料并确定理论上可替代的材料组和潜在应用的方法,(2)市场数据研究和比较以识别有吸引力的市场,(3)Kano对材料要求进行分类的方法并优先优化材料性能,以满足选定市场中的客户。以开发中的创新木材复合材料为例展示并讨论了这种方法,该方法代表了指导进一步材料开发的辅助工具。在三个阶段的每一个阶段都可以适应任何其他材料,尽管必须考虑一些限制,例如,选择材料的技术性能以进行材料比较。(1)Ashby从技术角度比较材料并确定理论上可替代的材料组和潜在应用的方法,(2)市场数据研究和比较以识别有吸引力的市场,(3)Kano对材料要求进行分类的方法并优先优化材料性能,以满足选定市场中的客户。以开发中的创新木材复合材料为例展示并讨论了这种方法,该方法代表了指导进一步材料开发的辅助工具。在三个阶段的每一个阶段都可以适应任何其他材料,尽管必须考虑一些限制,例如,选择材料的技术性能以进行材料比较。

更新日期:2021-04-06
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