ABSTRACT

Incorporating human values and behavior into natural resource management has been linked to more sustainable and efficient outcomes. Estimating these values often requires survey-based data collection. Declining response rates have amplified the need to more fully understand the influence of survey design features on response. In this study, we used an experiment to measure the effect of response mode (mail vs. web), purported topic (recreation vs. saltwater angling), and incentives ($0, $2, $5) on two outcomes of interest: screener response and extended questionnaire response. The context is a survey of saltwater anglers on the Pacific coast of the United States. We found increased probabilities of screener response with an incentive, with a stronger effect within the mail response mode. At the extended questionnaire stage, we found some effect of survey response mode that was moderated by topic and incentive. Our results help inform future survey efforts.

摘要

将人类价值观和行为纳入自然资源管理与更可持续和更有效的结果有关。估计这些值通常需要基于调查的数据收集。响应率的下降加剧了更全面地了解调查设计特征对响应的影响的需要。在这项研究中，我们使用了一个实验来衡量响应模式（邮件与网络）、声称的主题（娱乐与咸水钓鱼）和激励措施（0 美元、2 美元、5 美元）对两个感兴趣的结果的影响：筛选器响应和扩展问卷响应。背景是对美国太平洋沿岸咸水垂钓者的调查。我们发现，在邮件响应模式下，筛选器响应的概率增加，并且在邮件响应模式中具有更强的影响。在扩展问卷阶段，我们发现调查响应模式的一些效果受到主题和激励的调节。我们的结果有助于为未来的调查工作提供信息。