ABSTRACT

This paper introduces a methodological approach building on advances in mixed-methods communication research to facilitate the integration of quantitative data into qualitative textual analysis. This method allows scholars working in a critical cultural media studies paradigm to incorporate quantitative data into their research to better understand media in an increasingly complicated media eco-system. This paper argues that despite calls for mixed-methods research, there are long-standing ideological and methodological tensions within the fields of Communications and Media Studies that create logistical and conceptual limitations to integrating quantitative methods in a critical cultural media studies context. This paper establishes the need for this intervention, the historical methodological contexts from which it emerges, and walks through how the approach works by looking at two possible studies using the approach in different ways.

摘要

本文介绍了一种基于混合方法传播研究进展的方法论方法，以促进将定量数据整合到定性文本分析中。这种方法使从事关键文化媒体研究范式的学者能够将定量数据纳入他们的研究中，以更好地了解日益复杂的媒体生态系统中的媒体。本文认为，尽管呼吁进行混合方法研究，但在传播和媒体研究领域仍存在长期的意识形态和方法论张力，这在逻辑和概念上存在局限性，无法在关键的文化媒体研究背景下整合定量方法。本文确定了这种干预措施的必要性，产生这种干预措施的历史方法论背景，