ABSTRACT

This paper investigates how young Australian journalists have developed their knowledge of online interaction strategies and how well they feel they manage the challenges of conversations with audiences in comments sections and on social media platforms. It presents the results of a small snowball sample survey and follow-up semi-structured interviews of recent graduates from six universities, working across print, broadcast and social media, exploring their educational preparation and on the job training for dialogic journalism. The survey and interviews build on a literature review that reveals the need for increased research into strategies for dealing with negative responses and speaking to audience diversity. The findings pinpoint areas of journalism pedagogy that need innovation and transformation to address the normalisation of dialogic interaction on social media.

摘要

本文调查了年轻的澳大利亚记者如何发展他们的在线互动策略知识，以及他们如何应对评论部分和社交媒体平台上与观众对话的挑战。它展示了对来自六所大学的应届毕业生进行的小型滚雪球抽样调查和后续半结构化访谈的结果，他们在印刷、广播和社交媒体上工作，探索他们的教育准备和对话新闻的在职培训。调查和访谈建立在文献综述的基础上，该综述揭示了需要增加对处理负面反应和与受众多样性对话的策略的研究。