ABSTRACT

Research shows that viewers evaluate politicians more critically after exposure to parody programing. How do viewers evaluate journalistic content when a popular variety program parodies news programing? Analyzing data from a controlled experiment (N = 342; September 2019), the research considers the added effect of exposure to parody from the US variety show, Saturday Night Live (SNL), on evaluations of The View, focusing on assessments of the political talk program’s perceived entertainment value, perceived informativeness, and appropriateness as a source of political news. The results suggest that being parodied is not the sincerest form of flattery for political talk programing but rather, exposure to SNL parody primes participants to rate The View as less entertaining, informative, and appropriate as a source of political news. The added effect of viewing original content from The View directly followed by SNL parody is minimal when compared against exposure to SNL alone. The intertextual take or affective context effect on The View that results from exposure to SNL parody is discussed along with the reality that rather than act as simply comic relief, satire may actually be doing more to engage viewers in a more thoughtful assessment of contemporary journalism and political talk programing.

摘要

研究表明，观众在接触到模仿节目后，会对批评者进行更为严格的评估。当流行的综艺节目模仿新闻节目时，观众如何评价新闻内容？通过分析受控实验（N  = 342; 2019年9月）的数据，该研究考虑了美国综艺节目《星期六夜现场》（SNL）的模仿戏曝光对The View的评估的附加影响，重点在于对政治的评估谈话节目的可感知娱乐价值，可提供的信息和适当性，可作为政治新闻的来源。结果表明，被戏弄不是政治谈话节目的最真诚的奉承形式，而是暴露于SNL模仿使参与者对《观点》的娱乐性，信息性和适当性均被视为政治新闻来源。与仅接触SNL相比，直接从The View中观看原始内容并随后进行SNL模仿的附加效果很小。讨论了因接触SNL模仿而对《观点》产生的互文性或情感性语境影响，以及这样一个现实，即讽刺讽刺的不仅仅是讽刺漫画，而是讽刺者实际上可以做更多的事情来吸引观众对当代新闻业和新闻业进行更周到的评估。政治谈话节目。