ABSTRACT

An experimental study was conducted to see what impact varying the level of self-disclosure by a journalist, as well as providing information about why and how a story is being covered, has on the perceived credibility of the journalist, the story, and the organization for which the journalist works. A study was conducted that included 885 participants from the United States. Results indicate the group that saw a picture of the journalist, a low level of disclosure regarding the journalist, and information about why and how the story was being covered rated the journalist, story, and organization highest in terms of perceived credibility. These findings indicate that traditional news organizations, when it comes to building audience credibility, should consider including at least some information about the journalist, and perhaps, more importantly, information about why and how the story is being covered.

摘要

进行了一项实验研究，以了解影响新闻记者自我披露水平的因素是什么，以及提供有关报道原因和报道方式的信息对新闻工作者，故事和组织的可信度的影响记者从事的工作。进行了一项研究，其中包括来自美国的885名参与者。结果表明，在看到新闻工作者的图片，对新闻工作者的信息披露程度较低以及有关报道该新闻的原因和方式的信息的小组中，新闻工作者，故事和组织在可信度方面的评价最高。这些发现表明，传统的新闻机构在建立受众信誉方面应考虑至少包括一些有关记者的信息，也许更重要的是，