ABSTRACT

This study is to analyze the effect of the investor country’s outward foreign direct investment (OFDI) on its inbound tourism from the investee country. Although overseas expansion is a prevalent strategy, this study fills a gap in the literature: inbound tourism as a potential spillover of OFDI remains unexplored. Accordingly, this research proposes a conceptual model based on the reverse country-of-origin effect and conducts an empirical application with data from 202 countries/regions. The main findings show that countries with a higher number of OFDIs tend to attract more inbound tourism from the investee countries. Theoretical and practical implications are discussed.

摘要

这项研究旨在分析投资国的对外直接投资（OFDI）对来自被投资国的入境旅游的影响。尽管海外扩张是一个普遍的策略，但本研究填补了文献中的空白：入境游作为OFDI的潜在溢出物仍未得到开发。因此，本研究提出了一种基于反向原产国效应的概念模型，并利用来自202个国家/地区的数据进行了实证应用。主要发现表明，拥有大量外国直接投资的国家倾向于从被投资国吸引更多的入境旅游。理论和实践意义进行了讨论。