Purpose

The purpose of this study is to analyse the whisky market in relation to international competitiveness and international market structure.

Design/methodology/approach

The study uses Herfindahl–Hirschman index and net export index to describe the international market structure, and revealed symmetric comparative advantage (RSCA) index to measure export competitiveness. In addition, it was developed this stability and duration through regression analysis, and used Kaplan–Meier estimator to characterize the competitiveness survival in international whisky market.

Findings

The results reveal that imports market structure remained unconcentrated and, on the other hand, exports market structure is highly concentrated. Concerning the trade characteristics, UK and Ireland have a strong tendency to export; Australia, France, Japan and Spain have a strong position on import and consumption; and Latvia, The Netherlands and Singapore to re-export. About the RSCA, UK, Ireland and Latvia have highest values. UK and Ireland are totally stable during the period analysed, and other countries such as USA, Singapore and Latvia also have a greater survival rate of RSCA.

Originality/value

This study provides a comprehensive and current analysis of the international whisky market structure and competitiveness, contributing to the analysis of the international market for products that have differentiation and focus appeal, such as whisky.

中文翻译：

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透过阳光直射：国际威士忌市场结构与竞争力

目的

这项研究的目的是分析与国际竞争力和国际市场结构有关的威士忌市场。

设计/方法/方法

该研究使用赫芬达尔·赫希曼指数和净出口指数来描述国际市场结构，并揭示了对称比较优势（RSCA）指数来衡量出口竞争力。此外，通过回归分析开发了这种稳定性和持续时间，并使用Kaplan–Meier估计量来表征国际威士忌市场中的竞争生存能力。

发现

结果表明，进口市场结构仍未集中，另一方面，出口市场结构高度集中。关于贸易特点，英国和爱尔兰有很强的出口趋势。澳大利亚，法国，日本和西班牙在进口和消费方面具有很强的地位。以及拉脱维亚，荷兰和新加坡再出口。关于RSCA，英国，爱尔兰和拉脱维亚具有最高的价值。在分析期间，英国和爱尔兰完全稳定，美国，新加坡和拉脱维亚等其他国家的RSCA生存率也更高。

创意/价值

这项研究提供了对国际威士忌市场结构和竞争力的最新综合分析，有助于对具有差异性和吸引力的产品（例如威士忌）的国际市场进行分析。