In 2014, the Internet Mana alliance unsuccessfully ran in the New Zealand general election gaining just 1.42% of the party vote and failing to secure an electorate seat. The leaders of the alliance attributed their poor election result to the narratives constructed by the mainstream media, which they believed negatively influenced the public’s perception of Internet Mana. This study agrees that the mainstream media was complicit in the alliance’s poor election result, and drawing upon the discourse dynamics framework for metaphor analysis, it shows how these potentially damaging public narratives were predominantly constituted through complex sets of systematic metaphors which together created broader schematic frames or conceptual scenarios and carried certain evaluative and attitudinal perceptions. This analysis shows how systematic metaphors such as the internet mana alliance is a marriage of convenience and the internet mana alliance is a colonial trade were used to construct a negative public narrative.

2014年，Internet Mana联盟在新西兰大选中失败，仅获得1.42％的党内选票，未能获得选民席位。该联盟的领导人将其糟糕的选举结果归因于主流媒体的叙事，他们认为这对公众对互联网法力的看法产生了负面影响。这项研究认为，主流媒体参与了联盟糟糕的选举结果，并且利用话语动力学框架进行隐喻分析，它表明这些潜在的破坏性公共叙事主要是由复杂的系统隐喻集合构成的，这些隐喻共同构成了更广泛的示意图框架。或概念情景，并带有某些评估和态度观念。互联网法力联盟是便利的结合，互联网法力联盟是一种殖民贸易，被用来建构负面的公共叙事。