Purpose

The primary objective of this endeavour is to form a retrospective overview of the International Marketing Review (IMR) and map its way forward.

Design/methodology/approach

A range of bibliometric techniques has been employed to analyse the performance of IMR and its stakeholders, map the evolution of its thematic and intellectual structures and analyse the factors driving IMR's academic influence and impact

Findings

IMR's academic contributions, influence and impact have grown progressively. The thematic structure of the journal has evolved into six clusters. Simultaneously, its research fronts have submerged to six bibliographic clusters, noted as marketing channels, cross-cultural impact on emerging markets, export performance, country of origin (COO), online consumers and global business environment. Among these, the first four are still evolving, suggesting scope for future submissions.

Research limitations/implications

The limitation of this endeavour largely arises from its selection of bibliographic data being confined to Scopus.

Originality/value

To the best of the authors’ knowledge, this is the first objective assessment of the journal, useful to its authors, readers, reviewers and editorial board.

中文翻译：

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国际营销评论 (IMR) 的文献计量学评论：过去、现在和未来

目的

这项工作的主要目标是形成国际营销评论 (IMR )的回顾性概述并规划其前进方向。

设计/方法/方法

一系列文献计量技术已被用于分析IMR及其利益相关者的表现，绘制其主题和知识结构的演变，并分析驱动IMR学术影响和影响的因素。

发现

IMR的学术贡献、影响力和影响力逐步增强。该期刊的主题结构已演变为六个集群。同时，其研究前沿已下沉到六个书目集群，分别是营销渠道、对新兴市场的跨文化影响、出口业绩、原产国（COO）、在线消费者和全球商业环境。其中，前四个仍在不断发展，表明未来提交的空间。

研究限制/影响

这项努力的局限性主要在于其选择的书目数据仅限于 Scopus。

原创性/价值

据作者所知，这是对该期刊的第一次客观评估，对其作者、读者、审稿人和编辑委员会都有帮助。