This paper investigates impoliteness and value homophily (‘thinking alike’) in the context of YouTube-based ideological discussions beneath the videos critical towards the Swedish environmental activist – Greta Thunberg. Drawing on the idea of rapport management , the study finds a remarkable scale of homophily as the postings follow recurrent patterns of face and sociality rights attacks echoing the same point of view. Consequently, while impoliteness has been recognized as widespread in social media for reasons such as anonymity and social detachment, this paper offers an insight into how the phenomenon contributes to the process of consolidation and homogenization of views through social comparison. As the study concludes, impoliteness in ideological discussions on YouTube may serve as the glue to ad hoc social contact between like-minded individuals –ultimately leading to social identification in relevant groups and formation of homophilous online communities.

本文在对瑞典环保主义者格蕾塔·滕伯格（Greta Thunberg）至关重要的视频下面的基于YouTube的意识形态讨论的背景下，研究了不礼貌和价值观同质（'thinking like like'）。利用和睦管理的思想，该研究发现同质性的规模非常可观，因为张贴内容遵循面部和社会权利攻击的重复模式，呼应了相同的观点。因此，尽管出于匿名和社会分离等原因，不礼貌在社交媒体中得到了广泛的认可，但本文还是通过社会比较来深入了解这种现象如何促进观点整合和同质化的过程。研究结束时，YouTube上的思想讨论中的不礼貌可能是临时性的粘合剂 志趣相投的人之间的社交联系–最终导致相关群体的社会认同并形成了同质的在线社区。