ABSTRACT

The #MeToo movement has emerged as a worldwide phenomenon, revolutionizing conversations about sex and power on social media platforms. This research investigates feminist expressions surrounding #MeToo on Facebook in Israel using virtual ethnography (netnography) and in-depth interviews. Netnography is a qualitative method for the cultural analysis of online community data. The study design included several separate steps: examination of feminist Facebook groups, identification and classification of posts, and analysis and presentation of findings as well as their meanings and empowerment effects in Israel, especially the infusion of militaristic and masculine elements from Israeli culture into local #MeToo feminist social media discourse. This research articulates the varied feminist practices that are made possible and encouraged via the social networking platform of Facebook. This research contributes to the body of knowledge on online feminist discourse by analyzing the expressions and messaging characteristics used by Facebook group members and their affective mediated role as acts of feminism, mainly in the form of broad social meanings that can be inferred from posts.

摘要

#MeToo 运动已成为一种全球现象，彻底改变了社交媒体平台上关于性和权力的对话。本研究使用虚拟民族志（网络志）和深度访谈调查以色列 Facebook 上围绕#MeToo 的女权主义表达。网络志是一种对在线社区数据进行文化分析的定性方法。研究设计包括几个独立的步骤：检查女权主义 Facebook 群组、帖子的识别和分类、分析和展示调查结果及其在以色列的意义和赋权效果，特别是以色列文化中的军国主义和男性元素融入当地#MeToo 女权主义社交媒体话语。这项研究阐明了通过 Facebook 社交网络平台实现和鼓励的各种女权主义实践。这项研究通过分析 Facebook 群组成员使用的表达方式和消息传递特征及其作为女权主义行为的情感中介作用，主要以可以从帖子中推断出的广泛社会意义的形式，为在线女权主义话语的知识体系做出贡献。