ABSTRACT

For decades, inshore commercial fisheries of Sweden have declined in the number of fishermen. In parallel, the service economy has gained importance and the growth in tourism is one example. This implicates new conditions for small firms, active in traditional rural industries. While knowledge about the socio-cultural context of small tourism firms is underdeveloped and since policymaking assigns these firms a key role in sustainable rural development, this article aims to explore a traditional industry in change during the first decades of the twenty-first century. This qualitative study is based on a fieldwork inspired by multi-sited ethnography, conducted at the Swedish west coast for a dissertation published in 2019. Drawing on discourse theory and the concept of positioning, the analysis concludes that inshore fisheries in the service economy are expected to become sustainable entrepreneurs and hosts for their communities. The fishermen position themselves in a contradictory manner both resisting and conforming to the political management discourse. The contemporary service-oriented economy and social relations largely form these small firms, which are characterised by both a high dependency on authorities and by their encounters with harbour visitors.

摘要

几十年来，瑞典近海商业渔业的渔民数量一直在下降。与此同时，服务经济变得越来越重要，旅游业的增长就是一个例子。这为活跃于传统农村产业的小企业带来了新的条件。虽然关于小型旅游公司的社会文化背景的知识还不发达，而且由于政策制定赋予这些公司在可持续农村发展中的关键作用，本文旨在探索 21 世纪头十年中传统产业的变革。这项定性研究基于受多地点人种学启发的田野调查，该调查在瑞典西海岸为 2019 年发表的一篇论文进行。利用话语理论和定位概念，分析得出的结论是，服务经济中的近海渔业有望成为可持续的企业家和社区的东道主。渔民以一种既抵制又顺应政治管理话语的矛盾方式定位自己。当代以服务为导向的经济和社会关系在很大程度上形成了这些小公司，它们的特点是高度依赖当局和与港口游客的接触。