This study proposes a conceptual model with the capacity to substantially explain the boycott behavior. As a first step for the validation of the proposed model, an empirical study has been carried out, focusing on the boycott promoted towards the territory of Catalonia (Spain). Following the postulates of the theory of reasoned action, the effect that the intention to participate in the boycott will have on effective behavior is considered, but social influence, the importance given to brands and the perceived legitimacy of a boycott are also included. Concepts as the attitude towards boycotts as a measure of pressure to change actions and decisions, the perceived usefulness of the boycott and animosity towards the boycott object are included in the model as antecedents to the intention to participate in the boycott. Finally, it is postulated that the legitimacy given to boycott behavior and the ethical ideology based on idealism are explanatory factors for the attitude towards boycott behavior. The relevance of the study is established by the need to respond to boycotts in an appropriate way. This paper can be useful, by pointing out the main factors that cause an individual to take an active part in a boycott.

中文翻译：

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解释抵制行为：概念模型提议和验证

本研究提出了一个概念模型，能够充分解释抵制行为。作为验证拟议模型的第一步，已经进行了一项实证研究，重点是针对加泰罗尼亚（西班牙）领土的抵制活动。遵循理性行动理论的假设，考虑了参与抵制的意图对有效行为的影响，但也包括了社会影响、对品牌的重视以及抵制的感知合法性。对抵制的态度作为改变行动和决定的压力的衡量标准、抵制的感知有用性和对抵制对象的敌意等概念都包含在模型中，作为参与抵制意图的前因。最后，假设给予抵制行为的合法性和基于理想主义的伦理意识形态是对抵制行为态度的解释因素。该研究的相关性取决于以适当方式应对抵制的需要。本文通过指出导致个人积极参与抵制的主要因素而很有用。