ABSTRACT

Tourism-related non-profit organizations rely on donations and financial support from private individuals, frequently through membership subscription schemes. This research investigates what motivates membership in a tourism-based conservation context to examine the transferability of existing research in the arts and cultural context. A post-positivist quantitative online survey with qualitative elements was distributed to members of Zealandia, an urban eco-sanctuary in New Zealand. Results identify membership motivation as a multi-dimensional construct, with altruistic motivations related to the cause at its core and inextricably linked with hedonic motivations representing positive on-site experiences. Egoistic motivations were identified as a supplementary factor only in that free entry as a demonstrable benefit allows access to the experience. The organization itself provided a link between cause and those who value it, positioning itself as a point of belonging and connection that mediates the otherwise intangible connection between people and environment. Through this, members receive a variety of emotional, familial and demonstrable benefits in relation to nature itself, a sense of belonging and contribution, and access to observe the impact of their membership. In doing so, this research illustrates the relevance of organization and cause in encouraging local membership behaviour and continuing support for natural conservation tourist attractions.

摘要

与旅游相关的非营利组织依赖于个人的捐赠和财政支持，通常是通过会员订阅计划。本研究调查是什么促使成员加入以旅游为基础的保护环境，以检验现有研究在艺术和文化背景下的可转移性。一项包含定性元素的后实证主义定量在线调查已分发给新西兰城市生态保护区 Zealandia 的成员。结果将会员动机确定为多维结构，其核心是与事业相关的利他动机，并与代表积极现场体验的享乐动机密不可分。利己主义动机仅在免费进入中被确定为补充因素，因为可证明的好处允许获得体验。该组织本身提供了事业与重视事业的人之间的联系，将自己定位为归属点和联系点，调解人与环境之间原本无形的联系。通过这种方式，成员可以获得与自然本身相关的各种情感、家庭和可证明的好处，归属感和贡献感，以及观察其成员影响的机会。通过这样做，本研究说明了组织和事业在鼓励当地会员行为和持续支持自然保护旅游景点方面的相关性。成员获得与自然本身相关的各种情感、家庭和可证明的好处，归属感和贡献感，以及观察其成员影响的机会。通过这样做，本研究说明了组织和事业在鼓励当地会员行为和持续支持自然保护旅游景点方面的相关性。成员获得与自然本身相关的各种情感、家庭和可证明的好处，归属感和贡献感，以及观察其成员影响的机会。通过这样做，本研究说明了组织和事业在鼓励当地会员行为和持续支持自然保护旅游景点方面的相关性。