Abstract

This paper argues for the inclusion of (cultural and institutional) context into International Business studies. It is based on own research experiences, findings, reflections and conclusions. Particular emphasis is put, among others, on (1) universalities, particularities and singularities in cross-national management research; (2) the superior explanatory power of detailed description of cultural differences compared to the mere provision of cultural distance scores; (3) the relevance of language differences as a topic for International Business studies; and (4) the importance of qualitative research for in-depth, contextualized International Business studies. This paper also calls for more phenomena driven, emic and interdisciplinary International Business research that focuses on real business problems as well as their societal implications.

摘要

本文主张将（文化和制度）背景纳入国际商务研究。它基于自己的研究经验，发现，思考和结论。除其他外，特别强调：（1）跨国管理研究中的普遍性，特殊性和特殊性；（2）与仅提供文化距离分数相比，对文化差异进行详细描述的解释力更强；（3）语言差异作为国际商务研究的主题的相关性；（4）定性研究对于深入，情境化的国际商务研究的重要性。本文还呼吁开展更多的现象驱动的，跨学科的和跨学科的国际商业研究，重点研究实际的商业问题及其社会意义。