Browsing webpages on display devices such as computer monitors and smart phone screens has become commonplace. Color is the major visual mode to express the quality and sentiment of a webpage, and the most suitable webpage colors for viewing can be explored through the experimental analysis of different psychological perception of these colors. This study was divided into four experiments. Experiment 1 involved color emotion adjectives: participants selected the most suitable emotion adjectives for webpages. Experiment 2 concerned the color emotion characteristics of webpage color matching with a black background—participants selected the most popular color for a dynamic webpage with a black background. Experiment 3 focused on the visual fitness of the color scheme in webpages with a white background: participants selected the most popular color for a dynamic webpage with a white background. Experiment 4 concerned the optimal visual effect design of webpage composition; the researchers selected five geometric composition images to conduct a dynamic image webpage experiment to determine the influence of shapes on users' psychological response to webpages and identify the most popular dynamic image composition style. Semantic differential analysis was adopted to conduct psychological tests and investigate the psychological response of the respondents to different webpage colors and compositions. The results indicated that the most popular colors for webpages with a black background and white background were dodger blue (#1e90ff) and cyan (#00ffff), respectively, whereas the most suitable dynamic image composition was an elliptical design.

中文翻译：

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动态图片网页设计的视觉效果与配色

在计算机显示器和智能手机屏幕等显示设备上浏览网页已变得司空见惯。颜色是表达网页质量和情感的主要视觉模式，通过对这些颜色的不同心理感知的实验分析，可以探索出最适合浏览的网页颜色。本研究分为四个实验。实验一涉及色彩情感形容词：参与者为网页选择最合适的情感形容词。实验二关注黑色背景网页配色的色彩情感特征——参与者为黑色背景的动态网页选择最流行的颜色。实验 3 侧重于白色背景网页中配色方案的视觉适应性：参与者为白色背景的动态网页选择了最流行的颜色。实验4关注网页构图的最佳视觉效果设计；研究人员选取了五张几何构图图像进行了动态图像网页实验，以确定形状对用户对网页心理反应的影响，并确定最流行的动态图像构图风格。采用语义差异分析进行心理测试，调查受访者对不同网页颜色和构图的心理反应。结果表明，黑色背景和白色背景的网页最流行的颜色分别是道奇蓝（#1e90ff）和青色（#00ffff），而最适合的动态图像构图是椭圆设计。