There are huge gaps in cross-cultural management scholarship. This may stem from a narrow and conservative perspective of the meaning of ‘culture’. It may be through a lack of ambition of how, and to what, our scholarship may contribute. It may also be through a lack of engagement with the wider social sciences, a lack of recognising how we fit into the wider social sciences and how we might contribute. Clearly our contribution is within the field of management, but the management of what? And, where? We tend to miss out much of the Majority World, areas such as the informal economy. This is missing a big chunk of where management is done while we concentrate on MNEs from the richer, mainly western-oriented countries and sometimes the ‘emerging’ nations. We should be broadening out our theories, expanding our horizons as we seek more fully to contribute to social science scholarship. To this end we should be making more use of approaches and theories developed in other social science disciplines that are often outside the ambit of cross-cultural management studies. We should be borrowing more, so we can give back more.

中文翻译：

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一切无处不在的理论：拓宽跨文化管理研究的视野

跨文化管理奖学金存在巨大差距。这可能源于对“文化”含义的狭and保守观点。这可能是由于缺乏对我们的奖学金可能以及如何做出贡献的雄心壮志。也可能是由于缺乏与更广泛的社会科学的互动，缺乏对我们如何适应更广泛的社会科学以及我们如何做出贡献的认识。显然，我们的贡献是在管理领域内，但是管理方面呢？而且，在哪里？我们倾向于错过多数世界，例如非正规经济。在我们集中精力于来自较富裕，主要是西方国家，有时是“新兴”国家的跨国公司时，这是缺少管理工作的很大一部分。我们应该拓宽理论，在我们寻求更充分地为社会科学奖学金做出贡献的同时，拓宽我们的视野。为此，我们应该更多地利用其他社会科学学科中开发的方法和理论，而这些方法和理论通常不在跨文化管理研究的范围之内。我们应该借更多，所以我们可以还更多。