Purpose

This study develops a universal game-based blended museum learning service (UGBMLS) to engage museum visitors of different ages and promote their return visits. This study aims to provide a single service with flexible learning content matching the diverse needs and preferences for different ages. The contextual influences are considered to promote participatory experiences and meaningful social interactions. An experiment is conducted herein to understand how visitors of different ages experience the museum's services as well as to address the design issues in aiming to satisfy the different age groups' needs.

Design/methodology/approach

A UGBMLS, which includes a real-world adventure game system with flexible learning content and various types of learning support, was provided for different age groups. To investigate how the visitors of different ages evaluate their experiences with the UGBMLS, a mixed-method study was conducted. In total, two questionnaires were employed to examine the visitors' museum experiences and subjective measurements of cognitive load. In addition, observation and group interviews were used to explain the quantitative results.

Findings

The results show that the UGBMLS can engage diverse visitors of different ages in museum visits and promote their revisit motivations. However, there are significant differences among different age groups. The design issues in seeking to satisfy the diverse needs of different age groups are noted.

Practical implications

This study provides a feasible and cost-effective approach to support diverse visitors of different ages learning in museums.

Originality/value

This study provides an effective solution for engaging diverse visitors of different ages with a unified service. The results can be used to better understand the needs of different age groups and to effectively improve their museum experiences, thereby boosting their motivation regarding return visits. This study provides a feasible and cost-effective approach to support diverse visitors' learning in museums.

中文翻译：

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通过针对不同年龄组的基于游戏的通用混合博物馆学习服务进行博物馆参与访问

目的

本研究开发了一种通用的基于游戏的混合式博物馆学习服务 (UGBMLS)，以吸引不同年龄段的博物馆参观者并促进他们的回访。本研究旨在为不同年龄段的不同需求和偏好提供具有灵活学习内容的单一服务。背景影响被认为可以促进参与体验和有意义的社会互动。本文进行了一项实验，以了解不同年龄段的游客如何体验博物馆的服务，并解决设计问题以满足不同年龄段的需求。

设计/方法/途径

为不同年龄组提供了一个UGBMLS，其中包括一个具有灵活学习内容和各种类型学习支持的真实世界冒险游戏系统。为了调查不同年龄的访客如何评价他们使用 UGBMLS 的体验，我们进行了一项混合方法研究。总共使用了两份问卷来检查参观者的博物馆体验和认知负荷的主观测量。此外，观察和小组访谈被用来解释定量结果。

发现

结果表明，UGBMLS 可以吸引不同年龄段的不同游客参观博物馆，并促进他们的重访动机。然而，不同年龄组之间存在显着差异。指出了寻求满足不同年龄组的不同需求的设计问题。

实际影响

本研究提供了一种可行且具有成本效益的方法来支持不同年龄段的不同游客在博物馆学习。

原创性/价值

这项研究提供了一种有效的解决方案，可以通过统一的服务吸引不同年龄段的不同访客。结果可用于更好地了解不同年龄段的需求，有效改善他们的博物馆体验，从而提高他们的回访积极性。本研究提供了一种可行且具有成本效益的方法来支持不同游客在博物馆中的学习。