This article offers an account of the British Academy-funded Make Your Own Brainard project, which has put the work of New York School artist and poet Joe Brainard into dialogue with digital media and digital media users via an interactive website: www.makeyourownbrainard.com. The project has created a digital corpus of previous un-exhibited paper fragments (hi-res, 2d images) which were intended for use in Brainard’s collages and were discovered among his possessions a number of years after his death. It has enabled users to create their own collages out of the fragments, either digitally or by downloading and printing them for manual assemblage, via a freely accessible bespoke website and app. In doing so the project provides a model for the social and academic significance of user-driven, non-hierarchical, non-monetized artistic activities, and emphasizes the value of enabling and promoting the practical, emotional, and inspirational aspects of making, sharing, and talking about art, rather than inertly observing it. It also argues that the project calls for a reassessment of value judgments regarding ‘fun’ or even ‘useless’ art, and suggests that in its queer optimism it raises important questions about existing hegemonic narratives surrounding academic impact, funding for the arts, and the digital humanities.

中文翻译：

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“太漂亮了”：无用的艺术和极其乐观的“让自己动脑筋”计划

本文介绍了由英国科学院资助的“让您自己动脑子”项目，该项目通过互动网站www.makeyourownbrainard.com，将纽约学校艺术家和诗人乔·脑纳德的作品与数字媒体和数字媒体用户进行了对话。 。该项目创建了以前未展示的纸屑（高分辨率，2d图像）的数字文集，这些纸屑旨在供Brainard的拼贴使用，并在他去世数年后发现在他的所有物品中。它使用户可以通过碎片或数字方式创建自己的拼贴画，也可以通过免费访问的定制网站和应用程序以数字方式下载或打印它们以进行手动组装。为此，该项目为用户驱动的，非分层的，非货币化的艺术活动的社会和学术意义提供了模型，并强调了启用和促进制作，分享和谈论艺术的实践，情感和鼓舞性方面的价值，而不是惰性地观察它。它还认为，该项目要求对“趣味”甚至“无用”艺术的价值判断进行重新评估，并暗示其对古怪的乐观主义提出了有关现有霸权叙事的重要问题，这些叙事围绕学术影响力，艺术资金以及艺术创作。数字人文学科。