Unorganized retail dominates the retail landscape across emerging markets (EMs) and is undergoing rapid digitalization. However, the extant literature has not explored the impact of digital payment system adoption on unorganized retailer (UR) performance. By conducting three related studies and relying on the tenets of the resource-based view of firms, we show that digital payment technologies’ adoption increases economic performance (i.e., revenue) for a sample of 403 EM URs. This effect is enhanced by such retailers’ prioritization of technological investments and attenuated by their credit facilities. We find that card-based and app-based technologies positively impact UR performance. URs can maximize their performance by adopting two technologies, and there is a synergistic effect between card-based and account-based technologies. On average, adoption increases a UR’s economic performance by 9.6%. We present a nuanced understanding of whether, how much, and which digital payment technologies should be adopted by EM URs.

无组织的零售主导着新兴市场（EM）的零售格局，并且正在经历快速的数字化。但是，现有文献尚未探讨数字支付系统的采用对无组织零售商（UR）绩效的影响。通过进行三项相关研究，并依靠基于资源的公司观点的宗旨，我们显示出数字支付技术的采用提高了403个EM UR样本的经济绩效（即收入）。这种零售商的技术投资优先次序会增强这种影响，而其信贷额度则会减弱这种影响。我们发现基于卡和基于应用程序的技术会对UR性能产生积极影响。UR可以通过采用两种技术来最大化其性能，并且基于卡的技术和基于帐户的技术之间具有协同效应。一般，采用UR可以使UR的经济表现提高9.6％。我们对EM UR是否应采用，多少以及采用哪种数字支付技术有一个细微的了解。