In 2014, Sweden’s Feminist Foreign Policy (FFP) was announced with a fanfare. This article critically interrogates how Sweden implements the FFP through digital diplomacy by investigating the extent of Sweden’s gender equality activities on Twitter since the introduction of the FFP and by tracing gendered online abuse in digital diplomacy. I focus on Swedish embassy tweets towards two countries where feminism is highly contested – Poland and Hungary. The theoretical inspiration comes from discursive approaches to the spoken and unspoken, enriched by feminist observations about the non-binary character of voice/silence. The method applied is gender-driven quantitative and qualitative content analysis. The findings demonstrate that the FFP has not set any significant mark on digital diplomacy in the analyzed cases. The launching of the FFP went completely unnoticed and posts related to gender equality have actually decreased since 2014. There are no traces of ambassadors being subjected to gendered online abuse, but heavily xenophobic and paternalistic language is directed at Sweden as a representative of liberal policies. The article contributes to the literature on digital diplomacy by highlighting the (lack of) links between foreign policy and digital diplomacy and it addresses a gap by focusing on gender in digital diplomacy.

2014年，瑞典大张旗鼓地宣布了瑞典的女性主义外交政策（FFP）。本文通过调查瑞典自FFP推出以来在Twitter上瑞典的性别平等活动的程度以及追踪数字外交中的性别在线虐待，严厉地审视了瑞典如何通过数字外交实施FFP。我将重点放在瑞典大使馆针对波兰和匈牙利这两个女权主义备受争议的国家的推文上。理论灵感来自对口语和不说话的话语话语方法，并通过女权主义关于语音/沉默的非二元性的观察而得到丰富。应用的方法是性别驱动的定量和定性内容分析。调查结果表明，在分析的案例中，FFP并未在数字外交方面树立任何重要的印记。自2014年以来，FFP的启动完全没有引起人们的注意，与性别平等相关的职位实际上有所减少。没有痕迹使大使遭受在线性别歧视，但是，仇外和家长式的语言是针对瑞典的，是自由政策的代表。本文通过强调外交政策与数字外交之间的（缺乏）联系，为数字外交的文献做出了贡献，并通过关注数字外交中的性别来弥补这一差距。