In 2015, a United States Supreme Court ruling allowed same-sex marriage in all 50 states. Since that time, there have been over one million same-sex marriages in the United States, and the number of same-sex marriages has increased every year (Romero, 2017). With this work, we conducted an in-depth, exploratory study on how lesbian married couples in the United States negotiated their style–fashion–dress on their wedding day. The work was guided by theory exploring authenticity as related to self-expression through appearance, and in particular, the notion that individuals mobilize a diverse array of products within the consumer marketplace to articulate an authentic identity or self. We conducted a single, semi-structured, in-depth interview with a photo-elicitation component with 10 lesbian married couples. Our analyses revealed themes that interconnected with the overarching concept of authenticity. Specifically, analyses demonstrated that, as participants sought to articulate an authentic identity through their wedding day style–fashion–dress, they often became entangled in gender and other symbolic negotiations that prompted feelings of empowerment as well as experiences of ambivalence and/or the need to engage in various forms of emotional labor or renegotiations of meaning. Four themes that emerged included (1) ambivalence, renegotiations, and labor surrounding the identity or concept of “bride” or what it means to be a bride; (2) gender expressions and experiences as central to the negotiation and construction of style–fashion–dress for the wedding day; (3) representations of the authentic self in wedding day style–fashion–dress; and (4) heteronormative experiences. Findings from the present study also revealed that lesbian couples sought to redefine what it means to be a bride/person getting married, a form of political action enacted through wedding day style–fashion–dress. Findings suggest implications for lesbian, queer, and heterosexual–focused wedding retailers and event planners to consider in order to provide an affirming experience for the increasing number of same-sex married couples in the United States.

2015年，美国最高法院的一项裁决允许所有50个州进行同性婚姻。自那时以来，美国有超过一百万的同性婚姻，并且同性婚姻的数量每年都在增加（Romero，2017）。通过这项工作，我们对美国女同性恋已婚夫妇在婚礼当天如何谈判自己的风格（时尚装扮）进行了深入的探索性研究。这项工作以理论为指导，该理论探索了通过外表与自我表达有关的真实性，尤其是人们在消费者市场上动员了各种各样的产品以表达真实身份或自我的观念。我们对10位女同性恋已婚夫妇进行了一次光敏成像组件的单次，半结构化，深入采访。真实性。具体而言，分析表明，当参与者试图通过婚礼当天的风格来表达真实身份时，他们常常会陷入性别和其他象征性的谈判中，从而引发了增强能力的感觉以及矛盾和/或需要的经历。从事各种形式的情感工作或意义的重新谈判。出现的四个主题包括：（1）矛盾，重新谈判和围绕“新娘”的身份或概念或成为新娘的含义的劳动；（2）性别表达和经验是婚礼当天谈判和建造风格-时尚-服饰的核心；（3）婚礼当天风格的真实自我的表述–时尚– dres；和（4）异规范的经验。本研究的发现还显示，女同性恋夫妇试图重新定义成为新娘/人结婚的含义，这是通过婚礼日式—着装—服饰所采取的一种政治行动。研究结果表明，以同性恋，同性恋和异性恋为重点的婚礼零售商和活动策划者应考虑这些问题，以便为美国越来越多的同性已婚夫妇提供肯定的经历。