This article explores the legalization and marketing of recreational cannabis in Canada, specifically the province of Nova Scotia, that has extended state monopoly over sales. Beginning with Howard Becker’s classic analysis of “becoming a marijuana user,” this ethnographic investigation of the first day of state cannabis sales utilizes and extends Bourdieusian analyses, particularly by showing how “symbolic violence” and “taste distinctions” work beyond overt class reproduction to establish state classifications and rituals. The practices we observe show state formation in action at the point of sale, including education, warning, prohibition, and promotion. As we demonstrate, the state marketing of cannabis works to invite emotional identification toward becoming the state consumer as an embodied habitus. The citizen is not just redeemed morally by the legal recategorization of cannabis but brought into a new subject position as good consumer citizen at the moment of ritual consumption, that is, brought into a “tasteful state.”

本文探讨了加拿大（特别是新斯科舍省）休闲大麻的合法化和市场营销，该州已扩大了国家对销售的垄断。从霍华德·贝克尔（Howard Becker）对“成为大麻使用者”的经典分析开始，这项对州大麻销售第一天的人种学调查利用并扩展了布尔迪厄斯的分析方法，特别是通过展示“象征性暴力”和“品味差异”如何超越公开的阶级复制来开展工作。建立国家分类和礼节。我们观察到的实践表明在销售点行动中的状态形成，包括教育，警告，禁止和促销。正如我们所展示的，大麻的国家市场营销旨在吸引情感认同，以使其成为国家消费者，成为一种具体的习惯。