ABSTRACT

In the context of the Internet, the agricultural product circulation standard system needs to undergo corresponding changes to adapt to the modern fast-paced social system. Based on the summary of domestic and foreign theoretical research, this paper adopts five methods including literature research, field investigation, case comparison analysis, model construction, qualitative and quantitative methods to study the agricultural product circulation system. Moreover, this paper analyses the connotation of agricultural products and agricultural product circulation system, and takes the agricultural product circulation system as the research object, and uses field investigation as the research method to systematically analyse the contents of the agricultural product circulation subject, circulation channel, and logistics operation mode. In addition, this article combined with examples to quantitatively analyse my country's agricultural product logistics operations. Finally, this article combines the agricultural product logistics system with fuzzy comprehensive evaluation method to analyse the product circulation standard under the Internet background and customer needs to put forward several suggestions for improvement, and builds an improved agricultural product circulation standard system.

摘要

在互联网的背景下，农产品流通标准体系需要进行相应的调整以适应现代快节奏的社会体系。本文在总结国内外理论研究成果的基础上，采用文献研究，实地调查，案例比较分析，模型构建，定性和定量的五种方法对农产品流通体系进行研究。此外，本文分析了农产品和农产品流通体系的内涵，以农产品流通体系为研究对象，以田野调查为研究方法，系统地分析了农产品流通主体，流通渠道的内容。 ，以及物流运作模式。此外，本文结合实例对我国农产品物流运作进行了定量分析。最后，本文将农产品物流系统与模糊综合评价法相结合，分析了互联网背景和客户需求下的产品流通标准，提出了一些改进建议，并建立了完善的农产品流通标准体系。