Sense of presence plays an essential role in realistic answers in virtual reality and is, therefore, relevant to promote. Prior studies suggest that a relationship exists between familiarity and presence through the memory process. Indeed, the recall of memories could reactivate the mental state and emotions associated with their context. The present study thus examined the effectiveness of contextual priming in enhancing the sense of presence in a virtual environment. The reading of an article primed participants. In the university priming condition, the article consisted of a description of the university, place well-known by the participants and relating to the virtual environment used subsequently. In the non-university condition, the article dealt with the organization of household chores. After the reading, the researcher immersed participants in a virtual classroom and had to discuss the article for three minutes. Finally, participants were invited to complete several questionnaires. Participants in the university priming condition reported a higher sense of presence during the virtual task than participants in the neutral priming group, especially regarding reality judgment. These findings suggest that contextual priming can promote a sense of presence through the activation of familiarity.

存在感在虚拟现实中的现实答案中起着至关重要的作用，因此与促进意义重大。先前的研究表明，在记忆过程中，熟悉与存在之间存在某种关系。确实，回忆的回忆可以重新激活与情境相关的精神状态和情感。因此，本研究检查了上下文启动在增强虚拟环境中的存在感方面的有效性。阅读文章引发了参与者的注意。在大学启动条件下，本文由对大学的描述组成，参与者对这所大学所熟悉的地方与随后使用的虚拟环境有关。在非大学条件下，本文涉及家务的组织。看完之后，研究人员将参与者沉浸在虚拟教室中，并且不得不讨论文章三分钟。最后，邀请参与者完成几份问卷。大学启动条件下的参与者在虚拟任务中的存在感比中性启动组的参与者要高，尤其是在现实判断方面。这些发现表明，情境启动可以通过激活熟悉来促进一种临场感。