Abstract

The current pandemic is demanding a radical reconceptualization of fashion. In the context of an unprecedented economic decline, the collapse of physical fashion retailing and a fundamental interrogation of previous clothing consumption patterns, can the same be said of haute couture luxury fashion? Taking the current couture season’s promotional films as a starting point, this article discusses whether couture and its clientele has been forced to adapt or remains largely unaltered since couture’s establishment in the nineteenth century and as represented in literature.

中文翻译：

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“如果我们希望事情保持原样，那么事情就必须改变。” Covid，Couture和1％

摘要

当前的流行病要求对时尚进行彻底的重新概念化。在前所未有的经济衰退，实体时装零售业崩溃以及对先前服装消费模式的根本质疑的背景下，对高级时装的奢侈时尚能说得一清二楚吗？本文以当前高级定制时装季的宣传片为起点，讨论了高级定制时装及其客户自19世纪高级定制时装创立以来是否被迫适应或在很大程度上保持不变，并以文学作品为代表。