ABSTRACT

This study aims to examine the relationships between the dimensions of pet attachment, experiential satisfaction and the dimensions of experiential loyalty. The data used in this study were based on a convenience sample of 425 owners who had an act of travel of bringing their pets from their home country to France for medical treatment in one of the largest and most diverse small animal referral hospitals in France, indicating that the proposed model fitted the data. The results indicate (a) positive effects of pet identity, pet dependence, pet social bonding and experiential involvement on experiential satisfaction; and (b) a positive effect of experiential satisfaction on experiential commitment, experiential trust and experiential word-of-mouth, respectively.

摘要

本研究旨在检验宠物依恋维度、体验满意度和体验忠诚度维度之间的关系。本研究中使用的数据基于 425 名主人的便利样本，这些主人曾将宠物从本国带到法国，在法国最大、最多样化的小动物转诊医院之一接受治疗，这表明所提出的模型适合数据。结果表明 (a) 宠物身份、宠物依赖、宠物社会联系和体验参与对体验满意度的积极影响；(b) 体验满意度分别对体验承诺、体验信任和体验口碑产生积极影响。