Abstract

The social role of museums has long been part of the academic debate: different disciplines and fields of knowledge have explored the social shift of museums and have re-envisioned their future. However, little attention has been paid to the views of visitors on the future of museums. This article addresses this issue by adopting an audience development approach. It analyses a questionnaire administered to 685 visitors to 16 Spanish museums between October and December 2019. The findings revealed that the audience believed that museums should offer a vision that respects cultural diversity, and provide enriching and memorable experiences, while at the same time defending the classic values of cultural heritage, among others. Women and visitors that gave more importance to the practice of visiting museums than to other cultural practices were found to be the most demanding visitor segments.

摘要

博物馆的社会角色长期以来一直是学术辩论的一部分：不同的学科和知识领域探索了博物馆的社会转变，并重新构想了它们的未来。然而，很少有人关注游客对博物馆未来的看法。本文通过采用受众开发方法来解决此问题。它分析了在2019年10月至12月之间向685家参观者访问的16家西班牙博物馆的调查表。调查结果显示，观众认为博物馆应提供尊重文化多样性的愿景，并提供丰富而令人难忘的体验，同时捍卫文化多样性。文化遗产的经典价值，等等。