Abstract

Green banking is a comparatively new development in the financial world. It is a form of banking that considers the social and environmental impacts of banking activities. Most studies on green banking focussed on customers, management, and other stakeholders without considering the perspective of employees, whose daily work is normally affected. To fill in the gap, the primary aim of this study is to assess factors affecting the intention of banks to adopt green banking from the perspective of employees. A questionnaire was used to collect data from 94 employees at selected banks in Koforidua, the eastern region of Ghana. Multiple regression was used to analyse the data. The study finds a significantly positive relationship between management support and intention of banks to adopt green banking. However, pressures from competitors and customers are found not to have a significant impact on banks’ intention to adopt green banking. While these results are unexpected and disappointing, they provide important insights in the context that changing initiatives from the perspective of common employees are internally driven instead of externally driven. This suggests the importance of management’s role in facilitating green banking initiatives.

摘要

绿色银行是金融界相对较新的发展。它是一种考虑银行活动的社会和环境影响的银行业务形式。大多数关于绿色银行的研究都集中在客户、管理层和其他利益相关者身上，没有考虑员工的视角，他们的日常工作通常会受到影响。为了填补这一空白，本研究的主要目的是从员工的角度评估影响银行采用绿色银行的意愿的因素。一份问卷用于从加纳东部地区科福里杜瓦选定银行的 94 名员工那里收集数据。多元回归用于分析数据。研究发现管理层支持与银行采用绿色银行的意愿之间存在显着的正相关关系。然而，发现来自竞争对手和客户的压力不会对银行采用绿色银行的意图产生重大影响。尽管这些结果出乎意料且令人失望，但它们提供了重要的见解，即从普通员工的角度来看，改变计划是内部驱动的，而不是外部驱动的。这表明管理层在促进绿色银行举措方面的重要性。