ABSTRACT

The purpose of the current study was to understand how to effectively manage perceived risks in the context of robotic restaurants. In order to test the research model, which included 11 hypotheses, this study collected 419 samples in South Korea. The results of the PCA showed that there were five types of perceived risks. In addition, all five perceived risks had negative impacts on attitude, which positively affected intentions to use, word-of-mouth intentions, and willingness to pay more. Lastly, product involvement played an important moderating role in the relationship between attitude and willingness to pay more.

中文翻译：

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在机器人餐厅中调查感知到的风险及其结果变量

摘要

本研究的目的是了解如何在机器人餐馆的背景下有效地管理感知到的风险。为了检验包括11个假设的研究模型，本研究在韩国收集了419个样本。PCA的结果表明，感知到的风险有五种类型。此外，所有五个感知到的风险都对态度产生了负面影响，这对使用意愿，口碑表达以及愿意支付更多费用产生了积极影响。最后，产品参与度在态度和支付意愿之间的关系中起着重要的调节作用。