Ronald Reagan’s iconic, 1984 advertisement, “Morning in America,” has served as an ideological pole star for Republican identity for the past four decades. More recently, the political action committee, The Lincoln Project, a group of ex-Republicans, produced a number of ads highly critical of President Donald Trump’s administration. One specific ad, “Mourning in America,” uses the form of the original 1984 ad to communicate a set of radically different ideas from the original. This article fuses Black’s second persona and Wander’s third persona to Charland’s idea of constitutive rhetoric to explore how “Morning in America” constitutes a Republican identity via a matrimonial symbolism that connects candidate to a gauzy, constructed community and imagined culture. We argue that the Lincoln Project’s “Mourning in America” deconstitutes the very ideals promulgated in the original ad through a stark funereal symbolism. The implications of this symbolism on the Republican identity are discussed in the conclusion.

里根（Ronald Reagan）1984年的标志性广告“美国的早晨”（Morning in America）在过去的四十年中一直是共和党身份的意识形态极星。最近，由前共和党人组成的政治行动委员会林肯项目（Lincoln Project）制作了许多对唐纳德·特朗普（Donald Trump）总统的政府持高度批评的广告。一个特定的广告“美国哀悼”使用原始1984广告的形式传达了一系列与原始广告截然不同的想法。本文将布莱克的第二角色和韦德的第三角色与查兰的构成修辞学思想相融合，以探讨“美国早安”如何通过婚姻象征主义将候选人与虚幻，虚构的社区和想象中的文化联系起来，如何构成共和党的身份。我们认为，林肯计划的“美国哀悼”通过鲜明的葬礼象征主义破坏了原始广告中所传达的理想。结论中讨论了这种象征意义对共和党身份的影响。