Purpose

The current study has three main purposes: (1) replicate results from prior framing effects studies on social media. To do so, the study examines the influence of news frames (free speech vs. public order) on participants' attitudes toward an alt-right rally (2) expand prior research by examining the emotional reaction of participants to these frames and (3) probe the moderating effects of face-to-face heterogenous talk and heterogenous social media feeds.

Design/methodology/approach

Drawing from theoretical concepts such as competitive framing, emotions and heterogeneity, the study uses a randomized online experiment. The study examines a conversation in a Twitter thread that includes both free speech and public order frames in the comments to the thread. The total number of participants was 275.

Findings

The results show that free speech versus public order frame did not impact attitudes of the participants toward the alt-right rally. Findings also show the significant main effects of free speech and public order frames and the interaction of exposure to heterogeneity on emotional reactions of outrage and anger toward the alt-right rally. These findings suggest that framing research needs to take social media features into consideration for a complete picture of framing effects on social media.

Originality/value

Using a classic framing effects experiment, the study includes variables relevant to social media discussions on Twitter and examined the moderating effects of heterogeneity on emotional reactions. In addition, one of the important methodological contributions of the current study are the framing manipulations for an externally valid experimental design.

中文翻译：

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竞争框架、情感和异质性：在另类右翼集会的情况下对 Twitter 的框架效应

目的

目前的研究有三个主要目的：（1）复制之前社交媒体框架效应研究的结果。为此，该研究检查了新闻框架（言论自由与公共秩序）对参与者对另类右翼集会态度的影响 (2) 通过检查参与者对这些框架的情绪反应来扩展先前的研究和 (3)探讨面对面异类谈话和异类社交媒体提要的调节作用。

设计/方法/方法

该研究借鉴了竞争框架、情绪和异质性等理论概念，使用了随机在线实验。该研究检查了 Twitter 线程中的对话，该线程的评论中包含言论自由和公共秩序框架。参加者总数为275人。

发现

结果表明，言论自由与公共秩序框架并没有影响参与者对另类右翼集会的态度。调查结果还显示了言论自由和公共秩序框架的显着主要影响，以及暴露于异质性对另类右翼集会的愤怒和愤怒情绪反应的相互作用。这些发现表明，框架研究需要考虑社交媒体的特征，以全面了解框架对社交媒体的影响。

原创性/价值

该研究使用经典的框架效应实验，包括与 Twitter 上的社交媒体讨论相关的变量，并检查了异质性对情绪反应的调节作用。此外，当前研究的重要方法论贡献之一是外部有效实验设计的框架操作。